Common Fundraising Mistakes
Fundraising is both an art and a science. If your fundraising revenues are static or declining, your organization is probably making one or more of these common fundraising mistakes:
- Lack of planning
- Repeating the same old fundraiser
- Not recruiting enough help
- Poor support materials
- Weak internal communication
- Lack of publicity
- Continuous fundraising
Mistake #1 - Lack of planning
Things haven't been thought through. Deadlines produce a crisis response. Nobody knows exactly what to do. Everything is a haphazard fire drill. Does any of this sound familiar?
Usually only a few people have the prior knowledge needed from the year before, so there's a bottleneck on information. That often produces the "suffering martyr syndrome" where the person in charge, who should have had everything planned well in advance, instead spends their time moaning about how overworked they are. Admit it, you know that person!
All of this can be avoided if the right preparations are made ahead of time.
Mistake #2 - Repeating the same fundraiser
The same old fundraiser is done over and over again because that's what you've always done. The roles and responsibilities are well known, so it's a safe comfortable solution. Unfortunately, your supporters are probably sick and tired of it. Your volunteers probably feel the same way.
The typical result is flat to declining total revenue, not to mention all the missed opportunities. Have you ever looked at your old records to see what the average customer sale and average profit per sale were several years ago? It's a good bet that there's been little change.
The root causes of this fundraising inertia are lack of knowledge, fear of change, unwillingness to upset the status quo, etc. If you will take the time to expand your knowledge base, then you will increase your success.
Remember that your goal should be to maximize your revenue and increase your net every year, not to maintain a breakeven position. After all, the items and services your funds raised purchase have definitely risen in price over the years!
Even if it's just inflation, the things your funds will eventually buy get more expensive each year, so your net proceeds need to grow as well. Newer fundraising activities have come along that can increase your net results per customer by 25% or more.
Don't let your fundraising efforts achieve less than they could because they lack better direction.
Mistake #3 - Not enough help
Overworking your core volunteer group is a recipe for disaster. Good people who are willing to help your cause at no cost are hard to find. Why chew them up and spit them out?
Increase your volunteer base by defining all the roles and responsibilities. You should have written descriptions of what's expected from each support role. Make sure that it includes an accurate estimate of the time that position requires.
Break those volunteer time blocks into two, four, or eight-hour chunks. By defining how much time a support position requires, you increase the likelihood of a match with potential volunteers. Allow job sharing; that is, allow two people to sign up for one function and coordinate their own efforts.
Another way to avoid burning out your volunteers is to recruit for all positions at the beginning of the year. This requires having your master project plan for the year mapped out ahead of time. Offer signup sheets for this year's positions at your first group meeting. That's when people are the most receptive to the idea of pitching in, particularly if it's for a clearly defined amount of time.
Circulate flyers at every meeting for the remaining open positions. If necessary,
include a call for additional help in your newsletter.
Mistake #4 - Poor support materials
Having poor support materials is another problem. The quality of your presentation material is a reflection of your organization. Don't settle for brochures, presentations, or support materials that make your group look bad.
Mistake #5 - Weak internal communication
This manifests itself in many ways and severely hampers your fundraising efforts. Not giving clear direction to your team equals a lack-luster performance.
Revisit how your group passes along information. Design a system with multiple paths of communication. Eliminate bottlenecks in the flow of information. Leverage your website as a great source of specific data on everything your group is doing.
Mistake #6 - Lack of publicity
Advertising works. That's why you see so much of it. Put it to work for your organization by getting the word out in every possible fashion. Use flyers, posters, signs, media contacts, etc. to let people know what you are doing.
Publicity increases community awareness of your nonprofit organization and pays untold dividends. It will motivate additional participation, increase your volunteer pool, provide feedback, and give a method for communicating results.
Mistake #7 - Continuous fundraising
Another common mistake is doing too many fundraisers. The result is burnout of your volunteers, your participants, and their customers. You know your group is in trouble if you belong to the "Fundraiser of the Month" club.
Limit your group to two or three main fundraisers each year. Take the time to design the right approach that will maximize the results of each fundraiser. A well-conducted fundraiser can double the results of one that is poorly planned and executed.
Summary
Allowing these mistakes to continue within your organization is costing you extra time, lost revenue, lower profits, and it's eroding your support base. Root them out now.
Contact us today to see how TouchStone Business Systems
can help you address many of these mistakes 